The advertising agency Omobono had created a B2B idea called 'Space for Ideas' for the East of England Development Agency. Six well regarded 'thinkers' were asked to write essays on the process of having and using ideas. I was asked to read the essays and then go back to Omobono with 6 ideas for portraits based on what I had read. My sketches were accepted and I was commissioned to shoot them.

Richard Wiseman, Professor of Psychology.